人們?cè)鯓訉W(xué)習(xí)心理學(xué)的投資?
2000年，有過(guò)一個(gè)非正式的研究。 The more formal study began in 1852, with the publication of book by Charles MacKay (see "Memoirs of Extraordinary Popular Delusions" in the bibliography ). 更為正式的研究開(kāi)始于1852年，出版的圖書(shū)由查爾斯麥凱（見(jiàn)“回憶錄特別受歡迎的妄想”的書(shū)目 ） 。 But in the past decade, the whole field has exploded. 但是，在過(guò)去的十年里，整個(gè)現(xiàn)場(chǎng)爆炸。 To look at the psychology behind the psychology, it's been caused by this phenomenal bull market. 看看背后的心理的心理，這是造成這一現(xiàn)象的牛市。
There are two basic approaches.有兩種基本方式。 I look at the particular behavior of individuals.我期待在特定的個(gè)人行為。 If a person has a neurotic personality, will that affect their investing?如果一個(gè)人具有神經(jīng)質(zhì)的性格，將影響其投資？ (The answer is yes, but proving it is the big problem.) The people who study behavioral finance look at understanding value investing ( defined ) and why the market has inefficiencies ( defined ). （答案是肯定的，但證明它是大問(wèn)題。 ）人民誰(shuí)研究行為金融學(xué)研究的理解價(jià)值投資（定義） ，為什么市場(chǎng)效率低下（定義）.
